User Experience (UX) and design are not just tools to increase sales or attract customers. First and foremost, they help users truly understand the product and its functionality, making interaction intuitive and pleasant.
Take Apple’s “Locator” feature, for example — it clearly and simply shows where your loved ones are if they have an iPhone. The interface is intuitive, the design is minimalist, and the user immediately understands how to use the feature. As a result, people feel comfortable and safe, and the product becomes an integral part of their daily life.
Now compare this to Google Maps. Despite its powerful functionality, many users encounter a cluttered interface and complicated navigation. According to Google’s official guide, it takes 10 steps to share your location from an iPhone — and that’s just for one feature. Without well-thought-out UX, even the most feature-rich platform can feel confusing and frustrating, pushing users away.
UX isn’t just about beauty or convenience. It’s about helping the user understand — from the very first interaction — how the product solves their problems and makes life easier. That’s what makes a product truly valuable and irreplaceable.
#UX #Design #ProductUnderstanding #Apple #Google #UserExperience